CBS executives deny it, but there's a growing feeling within the network that Katie Couric is an expensive, unfixable mistake.I don't think the problem for CBS was bringing Couric in as their newest anchor. She seems like a very bright person who could otherwise easily handle the job handed to her. Rather, the problem lies with the decision by CBS News to soften their nightly news. Instead of reporting the news and offering well-thought out analysis, CBS went with a newscast that was heavy on features and half-assed opinions.
So unfixable that Couric - the first woman to anchor a network nightly newscast solo - may leave CBS Evening News, probably after the 2008 presidential elections, to assume another role at the network, CBS sources say.
They abdicated their responsibility to the American people by insisting that their newscast entertain the audience as opposed to informing the audience. Major news organizations, following the lead of Fox News, have tried to build up fan bases. The news networks have become lifestyle brands and have done their best to segment their audiences based upon these lifestyles.
What this article suggests is that American people are beginning to resist the networks attempts to get away with this. After getting bogged down in a ridiculous war, we no longer want to be dazzled with the news. We want to be presented with the best reporting available so that we can make sane decisions. Thank God.