CBS executives deny it, but there's a growing feeling within the network that Katie Couric is an expensive, unfixable mistake.I don't think the problem for CBS was bringing Couric in as their newest anchor. She seems like a very bright person who could otherwise easily handle the job handed to her. Rather, the problem lies with the decision by CBS News to soften their nightly news. Instead of reporting the news and offering well-thought out analysis, CBS went with a newscast that was heavy on features and half-assed opinions.So unfixable that Couric - the first woman to anchor a network nightly newscast solo - may leave CBS Evening News, probably after the 2008 presidential elections, to assume another role at the network, CBS sources say.
They abdicated their responsibility to the American people by insisting that their newscast entertain the audience as opposed to informing the audience. Major news organizations, following the lead of Fox News, have tried to build up fan bases. The news networks have become lifestyle brands and have done their best to segment their audiences based upon these lifestyles.
What this article suggests is that American people are beginning to resist the networks attempts to get away with this. After getting bogged down in a ridiculous war, we no longer want to be dazzled with the news. We want to be presented with the best reporting available so that we can make sane decisions. Thank God.
5 comments:
Okay Broca, I'm going to have to disagree with you again (and once again be proven mind-numbingly wrong). I fail to see how CBS' firing of Katie Courik is a move toward the networks realizing their mistakes. Rather, it seems as though they are blaming the first woman anchor for not being able to make their news entertaining enough and will therefore use her as the scapegoat. This doesn't seem like network news waking up to realities of real journalistic integrity. It seems more like network news finding someone to blame for its ill-conceived move to imitate Fox.
In an effort to start a three-way fight, I believe that Katie's light-weight cred led to the news seeming light-weight. Also, I think that I've read that she was able to negotiate a great deal of editorial pull in her contract to steer the show. She is a light-weight, and over her head. There are so many talented, hard-nosed journalist women out there who would have been better. All you have to do is watch Washington Week on PBS Friday nights to see what I mean.
"Washington Week on PBS Friday nights" = hippie news for hippies.
why don't you go back to your communist nordic enclave, where everybody has health care and a golden parachute so plush that so they're too lazy to be motivated to do anything worthwhile, like attacking other countries. Yawn!
Whoa boys, settle down. If you don't I will house you.
I plan to respond to both of you in due time, unfortunately I am in the midst of finals. Unless, of course, either of you have a literature review on cognitive development and advertising you would be willing to give me.
Post a Comment