For much of the last 40 years, Democrats have ignored their guts and searched for the best facts and figures. But the most compelling fact is that during those 40 years, only one Democrat has been reelected to the presidency. Bill Clinton was also the only Democrat who intuitively understood that the best appeals seize people with something emotionally compelling, lay out the alternatives posed by the candidates and "close the argument" with inspiration or outrage.
Monday, August 06, 2007
The Psychology of Elections
Excellent article this weekend at the Washington Post on how the Democrats have relied on rational arguments, rather than emotional arguments, to their own election-day peril. Emory University professor Drew Westen wrote